Healing Grove
Healing Grove is a conceptual infant care brand offering organic bubble bath products designed to support one of the most meaningful moments of the day, bath time. The brand focuses on helping parents feel confident that they are providing gentle care, comfort, and affection to their child. The visual identity uses soft, rounded typography and a nature-inspired icon to convey warmth, protection, and trust. Packaging was designed for pump bottles to emphasize ease of use and safety, while maintaining a clean, calming aesthetic. A curved point-of-purchase display reinforces the brand’s gentle tone, creating a welcoming retail presence that highlights the nurturing, organic qualities of the product line.
A Wilder Life
A Wilder Life is a conceptual lifestyle book inspired by the balance between busy urban living and a desire to reconnect with nature through cooking, gardening, and hands-on creativity. The cover design features natural textures, seasonal produce, and warm, organic imagery to evoke a sense of rustic simplicity and slow living. Hand-drawn, expressive typography adds a personal, approachable tone, while the structured layout maintains clarity and refinement. Together, the cover and interior spreads reflect a lifestyle rooted in intention, creativity, and a deeper connection to the natural world.
PawTastic Logo & Stationery
Pawtastic is a mobile pet grooming service with a cozy, welcoming brand identity. The conceptual logo and stationery use soft, rounded typography and a pastel purple palette to convey friendliness, comfort, and approachability.
Lux Rings
Conceptual website and logo design for Lux, a ring firm specializing in high-end rings designed to complement a range of personalities.
Dixon "Cheaper by The Dozen"
Conceptual billboard and poster ad campaign design for Dixon Pencils, created as a student project. Built around the slogan “Cheaper By the Dozen,” the design highlights affordability through bold typography
and high-impact visuals.
and high-impact visuals.
Concept Logos
Conceptual logo design for an at-home fitness company. House and roof elements symbolize working out from home, while the logotype conveys a strong, fitness-inspired aesthetic. The overall design communicates accessibility, motivation, and modern at-home training.
